Magazín Jihočeské víkendy, který mapuje zajímavé turistické cíle jihu Čech, se po padesáti dílech výrazně mění. Tvůrci sázejí na novou grafiku a přizpůsobují formát televiznímu vysílání. Dohodli se totiž s Televizí Jižní Čechy na pravidelném zařazení pořadu do jejího programu. Magazín posiluje také z hlediska zajímavých partnerů, kteří mají zájem o spolupráci. Místní firmy vidí pořad jako efektivní nástroj komunikace a upozornění návštěvníků na jejich nabídku.
Populární projekt Jihočeské víkendy, který je nyní známý ve webové podobě, na Facebooku a Instagramu, se nově propojuje s výrazně expandující Televizí Jižní Čechy (JČ1).
Na Jihočeské víkendy se diváci na JČ1 mohou těšit s týdenní periodicitou a na zbrusu nové díly, které je zavedou do známějších i méně známých míst Jihočeského kraje. „Po rozhlednách a stezkách se vracíme do měst, městeček a obcí, do hradů, zámků a klášterů. Snažíme se zasáhnout všechny okresy a rovnoměrně pokrýt zajímavá místa jižních Čech. Chceme více zapojit jihočeské osobnosti, spojené s různými místy našeho kraje a připomenout místní příběhy a pověsti,“ říká moderátor pořadu Jihočeské víkendy Dalibor Uhlíř, který je zároveň jejich vydavatelem.
Po úspěšné sérii padesáti dílů se podařilo, kromě vítané spolupráce s Televizí Jižní Čechy, najít spojenectví například s CHKO Třeboňsko nebo s Klubem českých turistů (KČT). Diváci se tak mohou, i díky těmto institucím, těšit na výletní tipy do méně známých lokalit, které rozhodně nelze označit za mainstreamové.
Jihočeské víkendy doznaly také formální změny a mohou se pochlubit novým logem a celým vizuálním konceptem. Tvůrci sází na zvyšování povědomí o projektu. Před letními prázdninami proběhne billboardová kampaň na několika frekventovaných místech kraje. Tvůrci Jihočeských víkendů jsou potěšeni rostoucí popularitou pořadu, díky které se daří zapojit partnery z oblasti sportovního a turistického vybavení, místních služeb, například gastronomie.
Zdroj: Budějcká drbna
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